United Refineries is a leading, innovative producer of brands in personal care, hygiene and value added agro products categories. We have a rich history that spans over eight decades of touching people’s lives through quality, innovative and relevant brands. Over the years we have grown to be one of Zimbabwe’s leading consumer brands manufacturers and we are looking forward to the next 80 years of continued innovation and making lives better through our brands.
To be the leading supplier of agro value added products, personal care, general hygiene and related products in Africa.
- To supply well-organized & related products that best fit value and price
- To employ and retain world class processes, techniques and skills
- Market position – to be in the top three in each country by product category
- Competitive gross & net margins through yields and efficiency
- 20% US$ return on investment
Our values are not just words but part of our DNA, the guiding principles of how we do business and relate to others internally and externally.
We believe that it’s up to each one of us to do what it takes to drive growth.
We commit to relentless innovation of our business and our brands.
We always do what is right not what is convenient.
We believe there is no substitute to quality.
Passion is what drives everything we do. We are passionate about our consumers, heritage, brands and business.